How to Pronounce Uniqlo Properly

2 minutes

Has Uniqlo taken over your social-media feed too? Sorry to disappoint anyone looking for a funny video: Finikzine is a high-minded, pseudo-literary, fashion-and-tech publication. Ha!

Today we are learning how to pronounce Japanese brand names—properly and elegantly, in both Japanese and Japanese-accented English—whether you are chatting with friends or shopping your way around Japan. Taiwan’s “Don’t Make Trouble” studio invited a Japanese woman to teach us the names of ten Japanese brands. Uniqlo is near the end.

<iframe frameborder="0" width="677" height="507.75" allow="autoplay; fullscreen" allowfullscreen="true" src="https://v.qq.com/txp/iframe/player.html?origin=https%3A%2F%2Fmp.weixin.qq.com&amp;containerId=js_tx_video_container_0.5709507978332261&amp;vid=q015739hfjm&amp;width=677&amp;height=507.75&amp;autoplay=false&amp;allowFullScreen=true&amp;chid=17&amp;full=true&amp;show1080p=false&amp;isDebugIframe=false"></iframe> Brands (timestamps)
  1. Canon (0:20) · 2. Nikon (0:30) · 3. Honda (0:40) · 4. Nintendo (0:51) · 5. Shiseido (1:03) · 6. Mos Burger (1:10) · 7. 7-Eleven (1:22) · 8. FamilyMart (1:39) · 9. Uniqlo (1:49) · 10. Dragon Ball Z (2:02)

SHORT, SMART & INTERESTING

Le style, c’est l’homme.

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